A study by the National Restaurants Association revealed that 63% of the interviewed people use their cell-phone to look for a restaurant to grab a bite, check out the menu, make an online reservation and place their order. The use of new technology represents an opportunity of growth for business owners, a way to increase the brand presence and effectively manage a restaurant.
Improving the gastronomic experience, waiting and payment time, and service, it’s what many restaurants see as a valuable opportunity to satisfy its customers. And even though word of mouth is still a great way to improve sales in this spicy and tasty industry, the new technologies can make a notable difference.
Thousands of clients are searching for products and services on the internet. Dinner reservations through smartphones are becoming the daily bread, leaving behind the traditional phone call. 2.0 people are looking forward to having a great online experience, which is becoming a demanded trend in the industry.
Nowadays 96% of restaurant’s apps allow customers to check out the menu, and finding the place location through several mobile apps like Yelp, Foodspotting Foodspotting, Finddishes, Forkly and Foursquare. Only 43% allow customers to make an online reservation. There is still a long way of innovation to walk by.
Touch Screen magazine stands, tablets displayed on restaurant tables to place your order, like the ones used by McDonald’s, or go through the menu, like the ones used by Pizza Hut, Chili’s and Ziosk and mobile applications, reward customers for fidelity. This is one of the many gastronomic innovations used to improve the customer experience. Enriching the customer experience is the daily challenge for restaurants owners. Being able to place themselves in the client shoes and creating a Customer Journey will create engagement between the user and the restaurant.
As the animal’s fierce clawing ceased, the bull raised his gory, sightless head, and with a horrid roar ran headlong across the arena. With great leaps and bounds he came, straight toward the arena wall directly beneath where we sat, and then accident carried him, in one of his mighty springs, completely over the barrier into the midst of the slaves and Sagoths just in front of us. Swinging his bloody horns from side to side the beast cut a wide swath before him straight upward toward our seats. Before him slaves and gorilla-men fought in mad stampede to escape the menace of the creature’s death agonies, for such only could that frightful charge have been. (more…)
Several passengers had got off at Green River, and were walking up and down the platforms; and among these Aouda recognised Colonel Stamp Proctor, the same who had so grossly insulted Phileas Fogg at the San Francisco meeting. Not wishing to be recognised, the young woman drew back from the window, feeling much alarm at her discovery. She was attached to the man who, however coldly, gave her daily evidences of the most absolute devotion. She did not comprehend, perhaps, the depth of the sentiment with which her protector inspired her, which she called gratitude, but which, though she was unconscious of it, was really more than that. Her heart sank within her when she recognised the man whom Mr. Fogg desired, sooner or later, to call to account for his conduct. Chance alone, it was clear, had brought Colonel Proctor on this train; but there he was, and it was necessary, at all hazards, that Phileas Fogg should not perceive his adversary. (more…)
The thing was an enormous cave bear, rearing its colossal bulk fully eight feet at the shoulder, while from the tip of its nose to the end of its stubby tail it was fully twelve feet in length. As it sighted the Sagoths it emitted a most frightful roar, and with open mouth charged full upon them. With a cry of terror the foremost gorilla-man turned to escape, but behind him he ran full upon his on-rushing companions.
The horror of the following seconds is indescribable. The Sagoth nearest the cave bear, finding his escape blocked, turned and leaped deliberately to an awful death upon the jagged rocks three hundred feet below. Then those giant jaws reached out and gathered in the next—there was a sickening sound of crushing bones, and the mangled corpse was dropped over the cliff’s edge. Nor did the mighty beast even pause in his steady advance along the ledge. (more…)